Christmas ads seem pretty well over and done with in the UK by now (who’ll be first to launch one in August?) but they’re a bit more trad in the EU. They’re also featuring gifting rather more, which is part of the point. Maybe John Lewis exhausted this seam for the UK. But what do … The post BMW motors back for the present in Christmas ad first appeared on More About Advertising.

WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around $200m (J&J spends about $500m worldwide.) WPP is reported to have beaten Publicis Media and IPG in the final pitch. The business moves from IPG’s J3, formed to handle J&J’s global media business. IPG is … The post Johnson & Johnson is another big media win for WPP first appeared on More About Advertising.

Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada. Shopify might be an ecommerce behemoth, but it's still a smaller advertising player compared to Amazon. Ecommerce experts closely watch Shopify's advertising moves to gauge...

Every Reason is the Right Reason - New Orangetheory Fitness campaign by Spark #creativity #inspiration #advertising

See how far your love can go | Lola and Jacob - New Pomelo campaign by BBDO Guerrero @bbdoguerrero #creativity #inspiration #advertising

Wish you were here - New Rogers Communications campaign by Publicis Canada #creativity #inspiration #advertising

A Toast Between Legends - New Still G.I.N. campaign #creativity #inspiration #advertising

Social Wreaths - New Gobierno de Chile campaign by VML Health Spain @vml_global #creativity #inspiration #advertising

The World’s Cup of Tea - New Ahmad Tea campaign by BIRD London @N/A #creativity #inspiration #advertising

Puppy Eyes - New Piraeus Bank campaign by The Newtons Laboratory #creativity #inspiration #advertising