Agency news you need to know this week
Beyond the proposed Omnicom-IPG merger, we take a look at WPP’s partnership with UMG, a spooky take on “Frost the Snowman” and more
The 5 best rebrands of 2024
See some of the year’s top visual identity work, from food brands to social media to the art world.
The CMO agenda for 2025—balancing AI with the human touch
5 ways to be adaptable while delivering measurable results.
Inside Nuuly and Graza’s responses to TikTok users’ embarrassing stories
Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe embarrassing or traumatizing experiences.
Marketing winners and losers of the week
PetSmart combats the doggie blues and Nike extends its NFL uniform deal—plus, why it was a bad week for Stanley, Puma, Cracker Barrel and Macy’s.
Inside Vodafone’s AI-generated ad—how it was made and its place in the creativity debate
Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around the technology.
5 ways financial brands are connecting with Gen Z
Financial services brands use these five methods to reach Gen Z.
Brands need to be not just recognisable, but deeply felt
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; they’re sprinting through a multi-dimensional digital maze, bombarded by choices at every turn. Brands get mere milliseconds to capture their attention, make a lasting impression, and tell … The post Brands need to be not just recognisable, but deeply felt first appeared on More About Advertising.
