‘Back to the Future’: Publicis’ Arthur Sadoun Smells Opportunity in Omnicom’s IPG Takeover
Publicis Groupe CEO Arthur Sadoun is enjoying his company's position as the world's largest advertising holding company--for now. If Omnicom's acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the "big six," with the new Omnicom as its larger competitor. But for Sadoun, Omicom's proposed takeover of IPG...
tvScientific Raises $25.5 Million in Moves to Bring Performance Marketers to CTV
tvScientific, a CTV ad tech business specialising in measuring and managing performance advertising on streaming TV, today announced the completion of a $25.5 million Series B funding round. The round was led by investment firm NewRoad Capital Partners, alongside smart TV and streaming company Roku, as well as private equity firm Second Alpha Partners. The Read More
Bryn Caswell Moves South to Columbus to Anchor Weekend Mornings
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. "It is a privilege to return home and tell the important and impactful stories...
Nate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super Bowl Ad
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he's saved on various orders. His inner voice is (presumably) tracking all the dollars he's earned back...
Tubi Brings Shoppable to the Super Bowl
Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi's collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is...
Chuck Goudie to Join NBC Chicago as Investigative Reporter
Chuck Goudie will join the investigative team for NBC 5 Chicago (WMAQ) beginning Monday, February 10 He left WLS in December after nearly 45 years on the air at the Chicago ABC owned station. Goudie will join the 'NBC 5 Investigates' team which features Bennett Haeberle along with veteran producers Katy Smyser and Lisa Capitanini....
NBC News and Other Outlets to Lose Pentagon Office Space
A number of news organizations--including NBC News, The New York Times, and NPR--were informed on Friday that they would be losing office space at the Pentagon. Those changes are part of a new annual media rotation program announced by the Department of Defense. Going into effect on Feb. 14, the program will see NBC and...
Sinclair Head of Programming Dave Howitt to Retire After 48 Years in Broadcasting
Sinclair senior vice president of programming Dave Howitt will retire on March 31. Howitt has worked for more 30 of his 48 years in television at Sinclair. He was responsible for the acquisition of syndicated programming and program scheduling, overseeing syndicated programming efforts for 43 markets and 90 stations. "I've had the privilege of working...
Paramount and Nielsen End Dispute, Agree to Multiyear Deal
The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The...
Eager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back
A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for "a small percentage of people,"...
