Macy’s Santaland Still Enchants Believers After 163 Years
The holidays have long been the time when American retailers look for a bit of extra help in their stores. Most of the short-term gigs are of the shelf-stocking and checkout nature. And that makes one recent ad that Macy's posted to ZipRecruiter a standout. Requirements? "Always maintain a cheerful, upbeat demeanor," "assist with crowd...
7 Top Creator Partnerships of 2024 That Made a Splash
In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales. Companies realized that the key to success with influencers is to genuinely trust the creator, allowing them to steer the collaboration in a way that...
Powerlifting Is Just One Flex for Check My Ads’ Arielle Garcia
Being the director of intelligence for adtech watchdog group Check My Ads means a lot of heavy lifting for Arielle Garcia. She leads research and industry engagement for the nonprofit, "starting the conversations that no one else is really in a position to start." Currently, that's a deep dive into the motives and funding of...
P.F. Chang’s Fills CMO Post With Ticketmaster Exec Sonika Patel
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana Davila left in 2022. She will lead P.F. Chang's global marketing strategy, executing a strategic vision around brand loyalty and customer engagement in...
Financial Times: Who killed the ESG party?
ESG investing was until recently one of the hottest buzzwords in global finance. The party was in full swing, the marketing material was everywhere and the money was rolling in. But asset managers have become quieter about their environmental, social and governance credentials after poor performance, greenwashing scandals and a political backlash in the US. […]
When AI Is Trained on Propaganda, Will We Ever Know the Truth?
There was a time when truth was something we could hold onto—a newspaper headline, an eyewitness account, a trusted voice on the evening news. It wasn’t perfect, but it was something we shared. A foundation for discourse, for trust, for democracy itself. But today, in a world where artificial intelligence quietly shapes what we see, […]
