Christy McDonald is leaving WDIV in Detroit. "I asked to step away from my most recent role at WDIV Local 4 creating streaming programming and anchoring special coverage," she wrote on social media. "I've always believed in trusting your gut--and mine is telling me it's time for something new. There's a chapter ahead, something waiting...

Pop-up experience ADWEEK House will open its doors ahead of Sunday's Super Bowl 59 in New Orleans on Friday, Feb. 7, at The Historic Swoop-Duggins House. Registration is available here for the event, which will include group chats, networking, and sessions featuring brand and marketing leaders. The full list of guest speakers can be found...

Mountain Dew returns for the seventh time in the Super Bowl, and its Baja Blast flavor is front and center for the second consecutive year. Mountain Dew worked with creative agency Goodby Silverstein & Partners, and award-winning filmmaker Taika Waititi directed the ad. "The cultural impact of the Super Bowl is undeniable and having Mountain...

Tiger Woods remains a hero for many golfing fans despite a succession of what we might call misfortunes and, of course, injuries. Sun Day Red is Woods’ new golf apparel line with long-time sponsor Taylor/Made following the ending of his even longer-term deal with Nike last month. The launch campaign is from WPP’s AKQA which … The post AKQA begins new sports relationship with Tiger Woods first appeared on More About Advertising.

Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. This new agreement also includes Ad Intel, Nielsen's comprehensive source of competitive Local media advertising intelligence, Scarborough,...