Lexus celebrates 25 years of its beloved “December to Remember” campaign with the debut of two all-new commercials, “Forecast” and “Letter,” capturing the spirit of the season. Evoking holiday nostalgia and connection amongst loved ones, the latest spots reinforce the brand’s ongoing commitment to creating memorable experiences for its customers.  Since its inception in 1999, “December to Remember” has served as a hallmark of the brand’s marketing strategy. Ushering in the holidays with a signature jingle, big red bows, and heartwarming gift-giving moments, the campaign continues to resonate with audiences over two decades later– helping maintain the brand’s holiday sales[...]

As children venture online, they are exposed to misinformation, distraction, algorithmic addiction, and social media pressure earlier than most are ready. And it’s taking a toll on their mental health., according to Partner at Nail Communications. Beckett continues, “As we watched digital ecosystems become more manipulative, we realized kids needed help building defense mechanisms and coping skills,” And it was clear that if we wanted to make a difference, we needed to get to them before the phones did.” That was the inspiration behind Mindy and Mind, NAIL Communications’ first children’s book. “We wanted to take our understanding of cognitive[...]

  Just in time for the holidays comes your new favorite earworm from The Connecticut Lottery and longtime agency Decker.  The “Gift Better” campaign features a festive send up of “Joy to the World” sung by a live batch of rollicking carolers with an original score from Massive Productions.  Black Math created the uniquely inviting visual environment for these characters to comingle with the Holiday Scratch Tickets that should leave a lasting impression on holiday consumers this shopping season, according to Creative Director, Dom DeLoya. DeLoya continues, “Very proud of all the teams involved that helped bring this to life.[...]

The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest”, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.   When the time comes, the spaceship that brought the little ET to Earth sets off on[...]

This year’s BMW holiday campaign, titled “The Gift,” tells the heartwarming story of young Tim, who wants to bring special joy to his beloved grandmother. At the same time, BMW reflects on its journey toward the Neue Klasse by spotlighting an icon of automotive history—the BMW 1500, which in the 1960s marked the dawn of a new era for the brand. The beautifully crafted film at the center of the campaign highlights how the joy of driving connects generations in more ways than one. The story begins with a stroll through a festively decorated city center. Tim and his parents are[...]

As the 2024 F1 season came to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled “Every Dream Needs a Team,” the campaign honours the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport’s future through the eyes of the next generation. The global campaign was created by London-based agency AMV BBDO, which won the Mercedes F1 account through a competitive pitch process run directly by the brand.   The work highlights the unique bond[...]

Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once again with THE MAYOR to create a new spot promoting its ultra-giftable footwear this holiday season. The spot titled ‘Unwrap Famous’ focuses on a staple of many childhoods, a truth every adult has most likely experienced - a school performance. School recitals are a very authentic reality, especially around[...]

“Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theaters this holiday season, and Lexus is along for the ride. Today, Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX.  The custom TV spot – featuring award-winning powerhouse Cynthia Erivo as Elphaba and global superstar Ariana Grande as Glinda – stars the Lexus TX alongside thrilling scenes from the film. The action is set to[...]

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