As part of its latest product launch in France, Burger King® has teamed up with one of the country’s most recognizable comedians, Jamel Debbouze, for a bold and self-aware campaign promoting its new “King Tortillas”—wrap-style sandwiches designed to be eaten with one hand.
The article Burger King® Partners With Jamel Debbouze To Launch New One-Handed King Tortillas appeared first on World Branding Forum.
