Uncommon has beaten Saatchi & Saatchi and adam&eveDDB in a pitch for BT’s creative and business accounts, and will take over both agencies’ duties on the brand going forward. The new brief is to build “a long-term creative platform for the BT brand, aiming to help it build cultural relevance.” Added to its British Airways …
The post BT appoints Uncommon to ‘redefine its role in modern Britain’ first appeared on More About Advertising.
