Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was the soundtrack of the summer. It is 2025, but a few years after pop culture first caught the millennium bug, the Y2K nostalgia trend does not appear to be on its way out. On the …
The post BMB’s Laurent Simon: how brands are rewriting Y2K nostalgia for Gens Z and A first appeared on More About Advertising.
