In its early, role-defining days BBH’s stuff was quite glossy. There was a decidedly model-like air to most of the characters in its ads, summing up the aspiration-obsessed 1980s perhaps. These days people are not so obsessed by aspiration (outside a few gilded circles such as tech and finance), more concerned with getting by amidst …
The post BBH discovers realism for Tesco – whatever next? first appeared on More About Advertising.
