Adstasher catches up with Featured Creative Reema Trehan, who shares some of her latest professional achievements, including serving on the One Club ONE Screen jury and explains how her love for storytelling continues to motivate her every day. 

Hello Reema.  It’s been a while since we last heard from you.  What have you been up to since your last feature? What has been happening in your professional life?

Hi!  Yes, it’s been a minute since my last update. These days, you’ll find me in San Francisco, shaping ideas as an Art Director at Transmission — a B2B agency with a serious creative engine. I get to work alongside some of the sharpest minds in the business, leading campaigns for Qualcomm while dipping into other projects that keep the creative muscle flexed. It’s fast, it’s collaborative, and it’s exactly where I want to be.

Congratulations on starting your new position.  Could you tell us more about working at a B2B creative agency? 

I’m loving the pace and complexity of the B2B world — there’s always something new to learn, and it keeps me on my toes. Working with Qualcomm is a creative dream; the kind of client that pushes boundaries and invites innovation. Every brief feels like an opportunity to do something smarter, bolder, and just a little unexpected.

Outside of your new position with Transmission, what else have you been up to you? 

Recently, I had the chance to serve as a jury member for The One Club’s ONE Screen competition — and it was nothing short of inspiring. Watching over 100 entries from around the world reminded me just how much creative firepower is out there. Every piece had its own spark, and seeing that range of talent up close was both humbling and energizing. It was the kind of experience that leaves you buzzing with ideas.

That sounds like a great experience.  What are some highlights of being on the ONE Screen jury?  Was there any particular work that stood out for you?

A few stood out, but one that completely stole my heart was a true story – 47 by Café Joyeux — a completely handmade, stop-motion animated film that was pure craftsmanship and charm. It was the kind of work that makes you lean in and savor every frame. I also loved The Short Life Stories, a beautifully executed piece with real emotional weight. Both earned a spot at the very top of my list.

In previous feature, you noted that your career journey has been shaped by your deep-rooted love for visual arts and storytelling.  Is that still true for you as you’ve progressed in your career? 

Absolutely. Even in my current role, everything begins with storytelling — and that’s what my team thrives on. I love that I get to use my craft every single day in ways that feel both meaningful and creatively fulfilling. It’s the kind of work that makes you excited to show up and do it all over again tomorrow.

Let’s talk about projects.  Do you have any interesting projects that you’ve worked on or are currently pursuing that you’d like to share?  

One of the highlights recently was a rebrand for Train at The Den, a turf and performance space in Canada — a project I completely loved working on. I’ve also been deep in branding for a few other exciting ventures (still under wraps for now). And then there was a crypto startup that brought me in to design their pitch deck… which went on to help them raise $2 million. Not bad for a few slides.

Is there anything else that you’d like to highlight from any of your recent or upcoming projects?

Honestly, anything Qualcomm. It’s a brand with so much innovation in the pipeline, and I’m excited to see what’s next. Keep an eye out — it’s always worth it.

There is  a lot of talk about how AI is reshaping the advertising industry which has many in the creative industry both excited and concerned about the future.  Do you have any thoughts on this?  

I think AI is a lot like calculators. When calculators first arrived, people worried they’d replace human thinking — and now they’re just part of everyday life. AI will be the same. The key is to stay curious and keep up with new tech, using it to sharpen your skills and expand your perspective. It’s not the enemy; if anything, it’s a catalyst for better, smarter creativity.

How can people learn more about your work and/or get in contact with you?

Please connect with me on LinkedIn.