VCCP’s new business triumphs (most recently Ikea) and increasing presence on the awards podium make it agency worth listening to. This new research says that, after a decade of constant crisis, brands need to rethink trust, targeting and loyalty for the new British consumer. It divides us into four distinct types: architects, hustlers, coasters and …
The post Are you a coaster or a hustler? VCCP profiles the new British consumer first appeared on More About Advertising.
