I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 […]

The post Amazon Faces An Easy Boycott But An Existential Question appeared first on AdExchanger.