Ad-Supported SVOD’s UK Reach Has Tripled Since Last Year Says IPA

The weekly reach of ad-supported SVOD services in the UK has almost tripled since last year, according to the IPA’s latest TouchPoints study, and is now three times higher than cinema’s weekly reach. The report, Making sense: The commercial media landscape, found that 30 percent of UK adults now use ad-funded SVOD services each week, Read More