“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT this week. Murphy should know, being a veteran of John Lewis at adam&eve, still the defining Christmas ads, and now Sainsbury’s. But it’s getting to feel like the Super Bowl in another respect: the ads, …
The post Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it? first appeared on More About Advertising.
