Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts come Havas for Asda and McCann for Aldi with two more animated tales: both big productions. Asda is ‘going gnome’ for Christmas. While Aldi’s Kevin the Carrot, making his 9th Christmas appearance – surely a …

The post Asda and Aldi unveil their Christmas fairy tales first appeared on More About Advertising.