Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland and its leading lights generally, then…lockdown. New Commercial Arts was formed in the depths by lockdown by adam&eveDDB’s James Murphy …
The post MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts first appeared on More About Advertising.
