Sephora and Taika Waititi Want Holiday Shoppers to Know It’s Not That Deep

Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWAChiatDay LA, reassure shoppers that gifting decisions don’t have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing….