Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not new, it has evolved significantly in recent years. Retail media is now fully omnichannel, offering full-funnel campaigns, leveraging loyalty programs, and utilising first-party data to enhance the shopping experience. For brands, this evolution brings more …
The post Sean Crawford: five things retailers need to do to build a successful media network first appeared on More About Advertising.
