The CT Lottery and longtime agency Decker have launched a new campaign, “KENOohh YEAH!” to promote KENO.
The idea was born from real life experiences. That wave of joy when you win is something we’ve all experienced. Jumping up and down, yelling at the top of your lungs. This campaign aims to personify that emotion and bring it to life in a shockwave of happiness and fun. The best part is, you’ve got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!, according to the agency.
“This was a really fun one to bring to life. We wanted to identify an experience that people actually have when they win and bring a little absurdity to it. Because that’s what winning really feels like, an uncontained shockwave of bliss,” adds Decker Creative Director Dom DeLoya.
The “KENOohh YEAH!” campaign launched this month in both English and Spanish versions on Broadcast and Connected TV, Radio, Social, OOH, Digital, and point-of-sale across Connecticut.
CREDITS:
Ad Agency: Decker
Production Companies: Plural Films, Vagrants
Creative Director: Dom DeLoya
SVP Strategy & Development: Andrew Kesin
ACD/Art Director: Alan Duda
Producer: Liza Near
Sr. Designer/AD: Brighid Docherty
Production Designer: Chris Gunderson
Executive Producer: Steve Holm
Director: Michael Fagan
DP: Quinton Brogan
SFX: Jonah Kaplan
Sound Engineer/Sound Design: Matt Berky / Massive Productions
Color: Rob Bessette
Editor: Michael Fagan
Conform Editor: Adrienne Sullivan
Spanish: Maria Lino / The Latino Way
