In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.
00:00 – 05:20 Introducing Brigette Wolf
05:25 – 09:43 Constant Pushback
09:50 – 13:51 Working For a Big Brand Early On
14:00 – 16:12 My Mochi
16:18 – 18:54 My Mochi’s End Goal & Educating Consumers
18:57 – 20:34 Influencers
21:04 – 24:21 Scrappiness
24:47 – 27:48 Having Pride & Being a Leader
27:58 – 34:40 Snacking is King
34:19 – 44:07 Managing and Leading
44:12 – 46:54 Certified Sailing Instructor
