E-commerce businesses received welcome news on September 30, 2026 when Governor Gavin Newsom signed Senate Bill 690, a pro-business measure aimed at curbing the recent epidemic of lawsuits and demand letters brought under the California Invasion of Privacy Act (CIPA). Based on CIPA’s anti-surveillance wording dating back to the 1970s, plaintiffs had been using the statute to target e-commerce websites for using common website tracking technologies.
