For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools for their brand clients. And they seem less interested in owning the data that powers the AI. They’re even rethinking owning […]
The post Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them appeared first on AdExchanger.
