The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising – namely, the temptation to cram in as many placements as […]
The post Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check appeared first on AdExchanger.
