CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with […]
The post CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control appeared first on AdExchanger.
