Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand loyalty, as well as options for targeting shoppers who may be in market for a higher-end item with a longer […]
The post Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers appeared first on AdExchanger.
