The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2026 conference, taking place September 30-October 1 at the Hyatt Centric in downtown Nashville.

The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The event focuses on the inner dynamics of best-in-class in-house creative departments, and provides an inside look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.

Among the confirmed speakers to date at this year’s BRAND-SIDE are:

  • Joanna Berliner, Head of Creative, Wayfair Studio, Wayfair

  • Taylor Erin, ECD, Instacart

  • Alyssa Georg, ECD, Head of Creative Integration, Expedia Group

  • Sophie Gold, Founder, Eleanor

  • Rikki Heinecke, Director of Production, Sturdy.

  • Ravid Kuperberg, Partner, Trainer, Mindscapes

  • John Long, ECD, Digitas

  • Jean Morrow, Group Creative Director, Coinbase

  • Nico Poalillo, Director of Development, Sturdy.

  • Jay Russell, CCO, EVP, GSD&M

  • Otis Stroud, II, Brand Creative, US Card, Capital One

  • Matt Watson, CCO, Sips & Bites & Pepsi EU

Sessions will cover topics such as how to establish a strong in-house creative culture, the best ways to steward a brand internally and also work seamlessly with external agency partners, and more. The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.

Registration for BRAND-SIDE 2026 is now open.  The One Club members receive a $200 discount.

More information and registration is available on the BRAND-SIDE 2026 website.

ABOUT THE ONE CLUB FOR CREATIVITY

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club TDC competition and scholarships, ADC Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Creator Lab, WAATBP Essentials career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, professional development, and enhancement of creative careers around the world.