What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch is […]
The post Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer appeared first on AdExchanger.
