WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg

As media agencies take on more of a consultative role, WPP Media is placing agency staff  directly in clients’ offices, in order to move closer to their commercial strategies. “I think it’s feeling less like a supplier arrangement, and being more of an extension of their own marketing team,” says James Weinberg, Executive Director at WPP Read More