DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […]
The post Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access appeared first on AdExchanger.
