From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Reference points line up everything. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. It is…
