Week in Review: WPP Media Announces a Video Buying Agent, Netflix Eyes Up Broadcaster Partnerships, and WBD Lays Agentic Trading Groundwork

In this week’s Week in Review: WPP announces a buyer agent for video, Netflix’s TF1 integration goes live, and Warner Bros. Discovery rebuilds its advertising architecture. Top Stories WPP Media Announces Video Buyer Agent WPP Media has announced an Agentic Standards Initiative for Video Buying, alongside a Buyer Agent for Video that will sit within Read More