WPP is looking more like a consultancy under newish CEO Cindy Rose with AKQA CEO Baiju Shah (below) newly installed as group CSO on top of his AKQA duties. AKQA itself has suffered a number of senior level exits led by founder and former CEO Ajaz Ahmed. His new Studio.One has already won WPP client …
The post New WPP group CSO Baiju Shah shows direction of travel first appeared on More About Advertising.