Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things …
The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.
