View Larger Image Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them By treating Gen X and Baby Boomers as one audience of “older consumers,” marketers are alienating a key group By iAMedia|2026-05-27T14:59:35-07:00May 27th, 2026|News|Comments Off on Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Qualia Features Troy Aikman in New Health and Wellness Campaign Gallery Qualia Features Troy Aikman in New Health and Wellness Campaign October 13th, 2026 Connecticut DPH Targets Vaping Risks with ‘It’s Tox-Ick’ Campaign Gallery Connecticut DPH Targets Vaping Risks with ‘It’s Tox-Ick’ Campaign October 13th, 2026 4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons Gallery 4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons October 13th, 2026 Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein Gallery Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein October 13th, 2026 The Chicago Bulls Logo Controversy Is Not What It Appears to Be Gallery The Chicago Bulls Logo Controversy Is Not What It Appears to Be October 13th, 2026