Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months to February, so VCCP’s “That’s so Primark” platform needs to do some extra havy lifting this summer. This new ad features a trio of feisty friends sneaking into a private members’ club until they get …
The post The devil wears Primark: fashionistas chase trouble in new VCCP ad first appeared on More About Advertising.
