TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […]
The post Forget Dances. TikTok Wants People To Shop appeared first on AdExchanger.
