Jeep is launching The Silent Edition, a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible.

Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle within real wildlife environments without overtaking them. At lower speeds, the Cherokee Hybrid moves more quietly, allowing the images to capture animals in their natural state, undisturbed, with the vehicle integrated subtly into each scene. The work is running in National Geographic and Canadian Geographic.

Built around the idea “Let the wild stay wild,” the campaign explores how the Cherokee Hybrid’s combination of 4×4 capability and quiet electric performance allows for a more considered way of moving through nature. For Homonylo, that made access to stillness possible. “I’ve missed shots before because my car made too much noise. With this, it made a real difference.”

The campaign was shot over two days in Muskoka, Northern Ontario. Working with wildlife meant nothing was staged or guaranteed, only observed.

The campaign reflects Homonylo’s practice, where presence matters more than proximity. “It hasn’t been about getting close enough. It’s about being quiet enough,” she explains. “If I’m silent, if I’m still, animals will come closer.”

A behind-the-scenes film follows Homonylo in the field as she navigates remote environments and unpredictable wildlife, documenting her process under unobtrusive conditions. Created using only natural sound, it reflects the experience of the shoot, emphasizing patience, stillness, and the role of the vehicle in enabling the work without disruption.

View Jeep The Silent Edition | Behind the Scenes 

A Canada lynx, known for its elusiveness, appeared briefly in the open. Owls, typically sensitive to human proximity, remained nearby longer than expected. A red fox was photographed asleep in the snow, undisturbed. Each image was the result of patience, timing, and a deliberately minimal approach.

“Traditional automotive work often relies on power and presence, but this idea reimagines what that looks like,” said Vini Dalvi, Chief Creative Officer at Publicis Canada. “With the Cherokee Hybrid, quiet becomes a new expression of capability. It allows you to reach remote environments and move through them with less disruption, expanding what it means to be truly off-road.

Homonylo, whose work focuses on ethical wildlife documentation and conservation, was selected for her ability to work within natural environments without influencing animal behaviour.

“The idea was to let the wild stay wild, placing the brand within nature without overtaking it,” adds Dalvi. “Partnering with Patricia was critical to making that possible. Her approach, rooted in ethical wildlife documentation and a deep understanding of animal behaviour, ensured the work was grounded in real field practices and respect for the environment. The result captures wildlife not as spectacle, but as living subjects observed with patience, care and restraint.”

The campaign is rolling out across print, cinema, digital OOH and social. 

About Stellantis:
Stellantis (NYSE: STLA) is a leading global automaker, dedicated to giving its customers the freedom to choose the way they move, embracing the latest technologies and creating value for all its stakeholders. Its unique portfolio of iconic and innovative brands includes Chrysler, Dodge, Jeep, Ram, Alfa Romeo, FIAT and Maserati. In 2025, the company celebrated 100 years of influencing culture and contributing to the history of the automotive industry in the U.S. and Canada. For more information, visit www.stellantis.com.

About Patricia Homonylo:
Patricia is an award-winning Conservation Photographer and filmmaker. She was recently awarded the grand prize and title Bird Photographer of the Year, becoming only the second woman to receive this honour.

Additionally, Patricia has earned recognition for photojournalism in prestigious competitions such as Wildlife Photographer of the Year, Nature Photographer of the Year, and Nature’s Best for her documentary film work. Her work has been published in The Guardian and bioGraphic.

About Publicis Canada:
Publicis Canada is a full-service agency, but we prefer to think of ourselves as a collection of Alchemists: combining Intelligence, Creativity and Technology to unlock transformative growth for brands across North America. With a dedicated team of over 750 employees spanning Toronto, Montreal, Quebec City, and Windsor, we deliver unmatched creative, strategy, production, and CRM solutions to our clients. As part of Publicis Groupe SA, we are committed to pushing the boundaries of innovation and excellence. To learn more about Publicis Canada, visit: publicis.ca