The nostalgia industry has got way too serious lately, so it’s good to see that Waitrose is having some fun with it as part of a Disney partnership that, thankfully, doesn’t involve princesses or animals. Instead, we are getting decadent 80s flavours to tie in with the new season of Rivals (based on the 1988 …
The post Waitrose goes back to the 80s for ‘noshtalgia’ fest with Disney’s Rivals first appeared on More About Advertising.
