WPP is reportedly planning a sale of Burson, what’s left of its rambling array of PR businesses. Burson is an amalgam of BCW (Burson plus Cohn & Wolfe) and Hill & Knowlton, once the biggest in the UK. In 2024 WPP sold a majority stake in FGS Global, its other big PR business, to private …
The post BCW on the block as WPP weighs exit from PR first appeared on More About Advertising.
