Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […]
The post Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem appeared first on AdExchanger.
