Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts – and a focus on such esoteric bullshit as AI and data integration under new “leadership!” – I thought that before the dust starts to settle, it might be worth dredging the bottom …
The post George Parker: why agencies of the future don’t last first appeared on More About Advertising.
