DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges with IPG. In 2018 Campaign produced its top 20 agencies of all time and it still hangs together pretty well (allowing for an Anglo-perspective) with both in prominent places. DDB was top. Not so much …
The post 2025’s bonfire of agency brands: now DDB and Lowe join exit first appeared on More About Advertising.
