Why change a good thing? It’s the question Smirnoff is asking in a new global campaign from McCann New York, which features our hero, Steve, sitting at a bar and endlessly laughing his rather distinctive and slightly annoying laugh. In a response to a general malaise over the endless cycle of social media-fuelled trends, the …
The post Smirnoff keeps showing up at the party in new campaign by McCann first appeared on More About Advertising.
