IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad […]
The post IP Address Match Rates Are a Joke – And It’s No Laughing Matter appeared first on AdExchanger.
