Credit to Saatchi & Saatchi, John Lewis mined family emotions to great effect during its long tenure at adam&eve when it became synonymous with touching Christmas ads and Saatchi, for its second effort, has tapped into the same rich vein with ‘Where Love Lives.’ So we have son rekindling dad’s raver youth with a choice …
The post Has Saatchi scaled the commanding heights of Christmas for John Lewis? first appeared on More About Advertising.
