Walmart’s CTV OS is Set to “Dominate” North American Market, Suggests Omdia Data

Walmart’s $2.3 billion acquisition of TV manufacturer VIZIO last year was a big signal of the retailer’s TV advertising ambitions. Walmart is already one of the biggest players in the US retail media space, but the VIZIO deal, which gives it ownership of VIZIO’s owned-and-operated smart TV operating system CastOS, strengthens Walmart’s access to valuable Read More