Whether it’s transactional confirmation messages, special offer alerts, abandoned cart reminders or newsletters, we’d like to hear what people make of the steady influx of emails from brands
A single online purchase can leave a dozen emails in a consumer’s inbox: order confirmations, processing confirmations, courier handover conformations, dispatch, transit and delivery confirmations as well as multiple prompts to review a purchase are now being sent out by many retailers for every online transaction.
Many companies also send out regular emails with marketing communications such as welcome emails, newsletters, special offer alerts, abandoned cart reminders and other unsolicited spam.
