The world’s brand owners seem to lose their bearings from time to time (Mollie-Mae for Unilever anyone?) Diageo, home to numerous spirits brands and Guinness, has usually steered a fairly sensible course but now it’s off chasing the chimera of ‘yoof,’ with a Sabrina Carpenter/Johnnie Walker tie -up. Her ‘Short n’ Sweet’ tour even features …
The post Not so ‘Short n’ Sweet’ – Johnnie Walker and Sabrina Carpenter first appeared on More About Advertising.
