India’s festive season has always been a high point for the advertising industry, but recent trends show that the Out-of-Home (OOH) sector is experiencing unprecedented growth during these periods. This Diwali, OOH ad revenues reportedly jumped by nearly 20%, signaling that brands are increasingly leveraging outdoor media to reach audiences during peak festive spending. The […]
The post Outdoor Advertising (OOH) Growth Rises in India This Festive Season first appeared on Edge1.
