It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged holding company – which will take over from Publicis Groupe as the world’s biggest – is finally taking shape. Rumour is that only four creative brands will be on offer; two made up of Omnicom …
The post The new shape of Omnicom-IPG. Down to four creative brands? first appeared on More About Advertising.
